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Have you noticed our new logo? Here's the story behind its creation.

written by

Michelle Sroka

posted on

January 20, 2022

Do you know the Parable of the Sower? In this story from the Gospel of Matthew, a farmer scatters his seed in three places: rocky ground, where it fails to root and dies in the heat; in the thorns, where the seed dies from a lack of sunlight and space; and in the “good” soil, where the seed multiplies and grows. 

This story is as much about the farmer recognizing where the good soil is - and how to steward the creation of good soil! - as it is about the seed. And it’s a special story for us here at Little Way Farm, because it’s the inspiration for our new logo. 

When we began imagining our new logo with Marie and Sara, our marketing team, we wanted a logo that told a story about our farm, and one that could have multiple meanings. And we actually found that we had the perfect image for our new logo: a woodcut drawing that had been gifted to us by our friend Annie, who was actually our first intern on the farm, back in 2017. 

Annie’s drawing was a reflection on her summer spent with us, learning both about caring for the land and the Catholic Worker. It’s an entirely original piece of art (which shows you what a gifted artist she is!), and it’s done in the black-and-white woodcut style that is a hallmark of Catholic Worker imagery. 

We love this image because it speaks to many things that are important to us: our Catholic Worker roots, our care of the land, and most significantly, the relationships we’ve built that have sustained us, supported us, and inspired us. Knowing that our logo is tied to Annie, who has also committed her life to stewarding the land, makes it a story about our community, not just an image.

Our name, Little Way Farm, stems from the St. Thérese of Lisieux's concept of the "little way": the idea that the little things in life are meaningful. Just like the sower, our farm tries to focus on the little things we can do in the soil to help life grow.

Beyond the farm, you can spread seeds of goodness when you wash the dishes, say "thank you", or shovel snow off the stairs. These acts may seem insignificant on their own, but they are not. And, of course, depending on the environment in which you spread these seeds (for example, a chaotic home vs. a peaceful home), the seeds may or may not grow and thrive.

We’re grateful to Annie for her gift, and her willingness to let us use her art for the logo, and to Marie and Sara for designing the logo and working with us over the last few months. And we’re grateful for all of you, who take the time to read our newsletters, support our farm, and offer feedback and ideas. 

So many good things are on the way - I can’t wait to share them with you!


All the best,

Michelle


P.S. Want to know more about Catholic Worker-style images? You can learn more here.

More from the blog

Can we care about animals - and still raise them for food?

Can we care about animals - and still raise them for food?

I probably spend the most time with the pigs on our farm. Part of this is practical: since pigs can’t sweat, we spray them down twice a day to help them wallow in the mud and stay cool.  But part of it is emotional, too. I enjoy being around the pigs. When there’s a lot on my mind, or I’ve spent too much time on the computer and need to get outside, wandering over to that week’s pig paddock is one of the ways I can clear my mind.  Pigs are highly emotive and responsive. When I spray them down with the hose, they like to sit back on their haunches, prick back their ears, and snap playfully at the water as it showers down on them. And then joyfully roll around in the mud afterward, of course.  But they’re responsive to humans in general, too. They are naturally curious and, in the case of our heritage breed Red Wattles, gentle. They’ll come up and sniff you, rub their mud-streaked bellies over you, and let you scratch their ears.  And maybe this is the part where you start to wonder: But aren’t you raising them for food?  Why would you want an emotional connection to an animal that you are raising for food?  I understand where this question is coming from. I was a vegetarian for nearly a decade because I didn’t like the thought of killing animals, especially within the framework of our industrial food system.  But actually, it isn’t a problem or moral quandary for me. Yes, we grow fond of and attached to our animals, including our pigs.  Yes, we still send them to the butcher or process them on our farm for food. And yes, this still makes sense to me.  I would gently suggest that the idea that we shouldn’t have any emotional connection to our food - that we can only eat meat that comes from animals we withhold our emotions or affection from - is a sign of our disconnection to the way food is grown.  That is, after all, one of the premises of industrial agriculture. Designate animals with one sole purpose - “becoming food” - and then shut them away in buildings, cramped quarters, or far away from humans who might interact with them beyond the farmer.  And the farmer, too, should be as disconnected as possible. After all, this is an efficient machine.  The problem, from a regenerative perspective, is that growing food is never just about growing food. Food is the gift you receive at the end of your work, but it’s the work itself - and the consequences of the work beyond the food - that is the point.  The work, on our farm, is caring for the land. That means working alongside animals to nurture native plants, clear forest areas to make existing trees healthier, and create habitats for birds, pollinators, and wildlife.  And that means becoming attentive and thoughtful - to animals and to the land. Watching, learning, and yes, developing bonds with the habitats you’re nurturing and the animals that are helping you do so.  Is it sad to load up animals and take them to the butcher at the end of the season? Yes, it often can be. But I don’t feel guilty about it. I know that we’ve given them the best life possible, and that we’ve partnered with them to leave our farm better than we found it each year.  And if that doesn’t make sense, that’s okay. I’m not saying that everyone has to agree with me. I’d simply like to advocate for a way of farming and consuming meat that includes this experience - one of affection and bonding between animals and humans.  After all, this is one of the many ways we try to do things differently on our farm. We don’t want to just provide you with food that meets your standards - non-GMO, no vaccines, no antibiotics, grass-fed and pasture-raised.  We also want to help you reconnect with that food. And part of that is knowing the animals, hearing stories about them, and yes, maybe even having an emotional connection with them, despite the end goal of providing meat to you.

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5776 Siler City Snow Camp Road, Siler City, NC 27344